
Illustration for Lucid’s
48 Laws of Power
How does one gain power? This concept was thoroughly explored at Lucid in our breakdown of the NY Times Bestseller 48 Laws of Power. In our bite sized summaries, we used the visual theme of chess pieces, among other visual concepts to represent the cunning and tactical aspect of acquiring power.
Credits
Creative Direction : Maren Morstad
Design/Illustration : Stephanie Lin
Storyboard : Olivia Kang
Animation : Crosby Ignasher
Chapter Illustrations
To better explain concepts in the book, Lucid’s book summaries are accompanied by animated illustrations. One of the challenges of the project was finding the balance between including labels with information and visually conveying ideas.
















Process
For the cover artwork, I began brainstorming using the concept of a chess piece and focused on creating a relationship of power using composition.