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Project:

ESPN Fantasy Football 2.0

What do you get when you want to push even further past the weird with all new equations, all-new styles, and all completely animated? You get ESPN Fantasy Football Round 2. When ESPN approached us to help them create a new round of spots for Fantasy Football, we couldn’t help but high five and let loose to create crazy new worlds for every shot.

Utilizing our collective strengths, we brought together the minds of all our artists to conjure up situations inspired by every word in the equations. This time around, we went full animation, filled with 3D, 2D mixed media, and integrated type. With a sprinkle of a weight-lifting hot dog, a confused cowboy, and a very cool pineapple, you get the perfect concoction of what Fantasy Football is all about.

Credits

Design & Animation: Scholar

Creative Director: Will Campbell

Art Director: Madison Ellis

Managing Director: Jo Arghiris

Executive Producer: Kirsten Noll

Head of Production: Tyler Locke

Producer: Mary Mondrus

Designers: Amy Wallace, Antoinie Eugene, Chris Finn, Danni Fisher-Shin, Madison G. Kelly, Liam Elias, Sean Martin, Vin Kim, Zach Herdman, Kevin H. Kim, Stephanie Lin, Seba Morales, Erich Nemcek, Siena Mae

2D Animators: Daniel Prayago, Kenny Kerut, Min Kim, Sam Button, Anna Vallario

Cel Animators: Taik Lee

3D Generalists: Ryan Musselman, Samuel Davidson, Jacques Clement

Editorial & Sound Design: Scholar

Assistant Editor: Chad Van Horn

Mix: One Union

Senior Engineer: Joel Hopper

Assistant Engineer: Michael Swarce

Studio Manage / EP: Jaylen Block-Smith

Music:

Artist & Track Name: “8 Track” by Corbett Wilkie

Agency: BSSP

Client: ESPN

“It was important to us throughout the process to look at the spot as a whole - creating a balance between style, approach and color. Each vignette feels like a brand new idea but perfectly fits together as a complete and colorful ESPN puzzle.”

Process

We played with many different styles. From each word, a whole new world was born.

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